Each ChatOOH API operation consumes credits per a transparent formula. Credits are purchased in advance or included in the contracted plan. The credit unit price is negotiated per contract based on expected volume. Operations marked Free are audit-only and not billed.

Connection

Operation	Channel	Price	Description	Example
API Connection	API	0.02 cr	Initial GPT/integration handshake. Once per session.	Initial CustomGPT connection = 0.02 cr

Queries

Operation	Channel	Price	Description	Example
Count	Chat · API	0.02 cr	Simple count without metrics or pagination.	"How many faces in Madrid?" = 0.02 cr
ID Conversion	API	0.02 cr	Face identifier conversion (external↔internal).	id_convert = 0.02 cr
Face listing	Chat · Map · API	0.1 + 0.002 × n_caras cr max 1	Listing with per-face precalculated impacts and coverage.	List 28 faces = 0.1 + 28×0.002 = 0.156 cr

Analytics

Operation	Channel	Price	Description	Example
Sum of impacts	Chat · Panel · API	0.06 × n_groupings cr	Scalar sum of impacts per grouping (per group_by).	Group by company and city = 0.06×2 = 0.12 cr
Combined coverage	Chat · API	0.1 + 0.002 × n_caras cr max 1	Reach of the set (non-additive). GRP and contacts included at no extra cost.	Coverage 28 faces = 0.1 + 28×0.002 = 0.156 cr
Aggregate analytics	Chat · API	0.1 cr	Aggregated metrics (GRP, contacts, impacts). Reach NOT included.	Selection analytics = 0.1 cr
Time evolution	Chat · Panel	0.1 × periodos × n_caras cr max 2	0.05 cr per time unit (week or month) per face.	2 faces × 7 months = 0.1×7×2 = 1.4 cr
Panel history	Panel Inspector	0.1 × periodos × n_caras cr max 2	Computed on-the-fly. Same cost as time evolution.	1 face × 6 months = 0.1×6×1 = 0.6 cr

Visualisation

Operation	Channel	Price	Description	Example
Live camera	Panel Inspector	0.24 cr	Per face opened. Access to camera/snapshot of the location.	Open 3 panels = 3×0.24 = 0.72 cr
Live Camera (generic)	API	0.06 cr	Generic camera/snapshot access (API).	1 face = 0.06 cr
3D Map	Panel Inspector	0.5 cr	Photorealistic tile of the environment.	1 face viewed = 0.5 cr
Vegetation	Panel Inspector	0.5 cr	Analysis of vegetation coverage in 100m radius.	1 face = 0.5 cr
Aerial View	Panel Inspector	0.75 cr	Pre-rendered aerial flyover (drone-style).	1 face = 0.75 cr
Site DNA	Panel Inspector	0.75 cr	Composite profile: isochrone + nearby POIs + demographics.	1 face = 0.75 cr

Reports

Operation	Channel	Price	Description	Example
Full site report	Panel · Export	1 cr	Total compendium of the panel: vegetation + audience + area + DNA + AI narrative.	1 full report = 1 cr

Bulk upload

Operation	Channel	Price	Description	Example
Bulk face import	API (admin)	5 + 0.04 × n_caras cr	Available only for enterprise plans. Base 2.5 cr + 0.02 cr per face.	5,000 faces = 5 + 5,000×0.04 = 205 cr

Filters & targeting

Operation	Channel	Price	Description	Example
POI / Brand filter	Chat · Mapa	0.06 × n_marcas cr	Per POI brand applied to the filter.	BMW + Santander Bank = 0.06×2 = 0.12 cr

Circuit audit

Operation	Channel	Price	Description	Example
Circuit listing	Chat · API	0.1 + 0.002 × n_circuitos cr max 1	Listing of available circuits (without audiences).	Madrid circuits = 0.1 + n×0.002 cr
Circuit evaluation	Chat · API	0.2 + 0.002 × n_caras cr max 1	Impacts + coverage for 1 week by default.	Evaluate 3 circuits = 0.2 + n_caras×0.002 cr
Advanced audit	Chat · API	0.6 cr	Distribution of provinces, formats, and circuit attributes.	X-ray of 1 circuit = 0.6 cr
Search by Criteria	API	0.1 + 0.002 × n_results cr max 1	List circuits matching criteria.	findByCriteria = 0.1 + n×0.002 cr
Circuits of a Face	API	0.02 cr	Reverse membership: circuits a face belongs to.	byPanel = 0.02 cr
Circuit Resolution	API	0.02 cr	Resolve circuit alias to id.	resolve = 0.02 cr
Circuit Detail	API	0.02 cr	Read a circuit by id.	get = 0.02 cr
Circuit Search	API	0.02 cr	Lightweight circuit search.	search = 0.02 cr
Advanced Audit + POI Affinity	Chat · API	0.6 cr	X-ray variant adding POI affinity; replaces advanced audit when POI analysis is requested.	X-ray + POI 1 circuit = 0.6 cr

Shared access

Operation	Channel	Price	Description	Example
View Map	Map · Chat	0.04 cr	Each time the short URL is redeemed to open the map viewer. Re-shares are charged.	1 click = 0.04 cr
Download Table	Chat · API	0.02 cr	Each time the short URL is redeemed to download (Excel/CSV/JSON). Re-shares are charged.	1 click = 0.02 cr

Operativa

Operación	Canal	Precio	Descripción
Usage query	Chat · API	Free	"How much have I spent?"
Last event	Chat · API	Free	User's last operation.
Month-to-date cost	Chat · API	Free	Accumulated cost of the period.
Period comparison	Chat · API	Free	Compare usage between periods.
User feedback	Chat · UI	Free	Feedback button.
System version	API	Free	Health check.
Public changelog	Chat · API	Free	System changes query.
Company info	Chat · UI	Free	Profile data.
Panel detail	Panel Inspector	0.2 cr	Open the panel inspector. Tabs inside are charged separately.	Panel detail = 0.2 cr
POI affinity	Panel Inspector	0.2 cr	Tab of POI affinity nearby the panel.	POI affinity = 0.2 cr
Visibility zone URL	Panel Inspector	0.2 cr	Pre-signed URL for visibility zone shape.	Visibility zone URL = 0.2 cr

Channels

Cada interacción factura dos componentes independientes: (i) el recargo base del canal, que es lo que ChatOOH añade por usar esa vía de acceso — cero cuando el proveedor de la red (OpenAI, Microsoft, Slack, Meta…) no nos cobra extra por la infraestructura del canal en sí; y (ii) el consumo variable de LLM, facturado aparte por cada respuesta generada (ver fila LLM passthrough OpenAI). Los dos componentes se suman en cada factura.

Canal	Recargo base ChatOOH	Descripción
CustomGPT on ChatGPT.com	No extra cost	OpenAI bills the user's ChatGPT subscription directly. ChatOOH does not add a channel surcharge, and OpenAI tokens do not appear in our pricing.
Direct API	No extra cost	The client integrates our API from their backend with their own LLM model. No channel surcharge and no LLM passthrough — the customer bears their own LLM cost.
Own Webchat	No extra cost base	Chat widget embedded in chatooh.ai. ChatOOH operates the channel infrastructure directly, so no extra channel base cost. + LLM passthrough applies if conversation opens with the model.
Microsoft Teams	No extra cost base	ChatOOH bot inside Teams. Microsoft does not charge ChatOOH for bot messages, so the base surcharge is 0. + LLM passthrough applies if conversation opens.
Slack	No extra cost base	ChatOOH bot inside Slack. Slack does not charge ChatOOH for bot messages, so the base surcharge is 0. + LLM passthrough applies if conversation opens.
WhatsApp service	No extra cost base	User-initiated conversation: the user writes first and a 24h window opens. Meta does not charge ChatOOH for service messages (free tier ~1,000 conv/month), so the base surcharge is 0. + LLM passthrough applies in each model reply.
WhatsApp utility	0.08 cr	Business-initiated transactional notification (confirmations, alerts, OTPs). The price includes the Meta/BSP fee within 0.04 cr; ChatOOH does not add a separate channel surcharge. + LLM passthrough applies if the user's reply opens a conversation with the model.
WhatsApp marketing	0.2 cr	Business-initiated promotional message. The price includes the Meta/BSP marketing fee within 0.08 cr; ChatOOH does not add a separate channel surcharge. + LLM passthrough applies if conversation opens.
WhatsApp marketing (Spain, VAT applied)	0.2 cr	Spain variant: the Meta/BSP marketing fee includes the VAT Meta passes on in this territory, hence 0.1 cr instead of 0.08. ChatOOH still does not add a separate channel surcharge. + LLM passthrough applies if conversation opens.
LLM passthrough OpenAI	0.02 cr	OpenAI model cost proportional to tokens consumed (input + output) with 2.5× margin. Billed once per response on the preceding channels where applicable (Webchat, Teams, Slack, WhatsApp service, and responses on WhatsApp utility/marketing conversations), not duplicated with the channel base surcharge. Retries of the same prompt within the same session = 0 cr.